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Games & Narrative Experiences

Hi! 👋

My name is Pratik Jain and I am a Product Designer. I am currently pursuing a Masters Degree in Integrated Digital Media at New York University. I have been an independent designer for over the last two years and I do user interface design, web & mobile UX, brand identity, user research and UX critiques. Bobo

I do freelance work in my spare time and I am always looking for collaborators for interesting side projects to work on. Feel free to contact me for a project.

Currently ⏰

WatchingReadingPlayingListeningWanting to


For my grad class, Ideation and Prototyping, I took part in the Open IDEO challenge with a team of five. The challenge was a project for United Nations Population Fund (UNFPA).


How might we radically improve access to, and quality of, sexual and reproductive health education and services for young people?

Team: Pratik Jain, Asher Friedman, Pratheek Irvathur, Yijia Wang

My responsibilities: Research, Wireframes, User Experience Design, User Interface Design

Tools Used: Pen & Paper, Sketch, Marvel

Fraga is a platform that 14 to 24 year olds can use to chat with experienced specialists and learn through holistic educational material on their own time. We came up with Fraga (which means “question” in Swedish) because people were not getting the answers they needed. This was based on two main insights: Firstly, information is lacking. Young people either trust online information, which is often unreliable, or distrust the information and ended their search with none of their questions answered. An investigation on 177 sexual health websites revealed that 46% of those addressing contraception and 35% of those addressing abortion contained inaccurate information. And secondly, young people often feel too embarrassed to ask intimate questions to older people. Young people have a great need for accurate and relevant health information, especially as they have to cope with their developing bodies and social situations that often stem from that.


Together, we did a lot of user research and testing that led to the final iterations. Since I was the sole designer on the team, I was responsible for the logo, the wordmark and designing the screens of the app end to end.

Shadow Reference

Little Einstein

The Problem:

Little Einstein is a new online retailer of curated and innovative learning kits for kids. It was formerly a beloved shop in Park Slope Brooklyn that sold all types of DIY kits (both analog and digital), but the storefront was too expensive and the shop closed. The owner wants to convert the store to online only and the owner (Alberta) now wants to focus her inventory on technology and electronics products geared towards kids ages 4 to 15. The primary goal for Little Einstein is to become the #1 resource for parents that want to incorporate hands on STEAM (Science, Technology, Engineering, Math, Art + Design) education into their child’s everyday learning experience. The brand of Little Einstein celebrates learning while allowing kids to experiment and play with technology. The new online store will reflect the STEAM focused Philosophy of Littler Einstein by featuring new, innovative products, while at the same time maintaining a playful and creative vibe that was found in the store. The new website should inspire parents to spend money and feel like they made a good investment on a toy that will give the gift of learning.

Research & Brainstorming

Immediately after visiting the toy stores, we began discussing our experiences and ideas. During this session, we just threw keywords into the wind and wrote those on the board. This was a no-hold session.
We had a few important observations:

1) Disguised Educational Toys
2) Play Area & Library for Workshops
3) Parents weren’t sure about what to buy
4) No electronics in Field of View
5) Sustainable Materials

Card Sorting

The card sorting task was a somewhat arduous process. There was much time spent discussing the categories that the toys should be sorted into. In the end, we decided to sort the toys into Age and STEAM categories. The idea behind this was that we could curate the age categories we thought were appropriate for the toys. As far as STEAM sorting, the categories that we chose for the products were a mix between our decisions and the category that was listed in the toy description. After determining the categories for the card sorting, we did the actual sorting both in Excel and with Post-Its.


Paper Prototype

After thinking about the features that we wanted to keep on the site and consulting with some potential users, the first paper prototype was created. After making the prototype, each member of the group set out to test it with a variety of users. Through user testing, we found that there were features that were missing - like a registration button for workshops. Some features were unnecessary - like viewing the toy in AR. Some features simply needed a tweak - like a better product layout page.

User Testing Round I

Low Fidelity Prototype

Interactive Prototype


User Testing Round II

Team Members: Pratik Jain, Karan Sancheti, Naz Karnasevych, Folajimi Onadeko


Team: Joanna Yen, Pratik Jain, Simi Gu, Raksha Ravimohan, Cherisha Agarwal, Srishti Kush

My responsibilities: Research, Wireframes, User Experience Design, User Interface Design

Tools Used: Unreal Engine, Oculus Rift, Microsoft Hololens, Sketch, Pen & Paper

Determining Reliability in News: Accura is a news credibility tool created as a way to counter the misinformation and fake news currently prevalent on the Internet.

The project was made as part of Tech Media Democracy, a first-of-its-kind program that brings together six of New York City's universities - Cornell Tech, Columbia University, City University of New York, New York University, Parsons School of Design and Pratt Institute - partnering journalism, design, media studies, and engineering students together to defend and support journalism and independent news media, as they are increasingly under threat in our current times.

Team: Pratik Jain, Jenni Wu, Pratheek Irvathur, Yijia Wang

My responsibilities: Research, Wireframes, User Experience Design, User Interface Design

Tools Used: Pen & Board, Sketch, Marvel


Tech Media Democracy's first hackathon revolved around addressing threats to the free press, journalism, and the media. My team decided to take on the challenge of credibility and reliability in news. With fake news and discrediting campaigns on the rise, how can we encourage people to be critical and aware of credibility in the news that they consume?


The problem with fake news lies in its hidden adeptness; with over 50% of Americans reading their news on social media platforms like Facebook and Twitter, algorithms and bots sway and influence the political conversation, making spreading factually incorrect stories easier, and distinguishing real news from fake ones harder. [Source]

We wanted to tackle these two problems:
How can we encourage fact checking and people to be more informed of the news they consume?How can we determine reliability in the news?

During our research, we found an example of how vigorous journalists are at fact-checking their articles. It's a tedious and extensive process of making an Excel spreadsheet of facts to be checked and double-checking it again. This was an a-ha! moment for our team as we realized how highlighting and fact-checking could go hand-in-hand as a tool, and be maintained by a community similar to Wikipedia. Next we had to consider how this system would work.


Through some quick brainstorming, we decided to create a web browser plugin/extension that encourages community assessment of stories and their credibility using three metrics: a journalist/expert rating, the general public rating, and an algorithmic rating. Similar to Googling a movie and seeing ratings from IMDB, Rotten Tomatoes, and film critics, showing readers all ratings from three sources has the potential to be transparent and indicative of a news article's content.

Using the browser plugin, a reader can highlight a section of the article and flag it as inaccurate, while providing a source. Other users of the plugin can see highlighted inaccuracies and upvote or downvote it.


User Journeys



Our team's mentors included David Carroll, Associate Professor at Parsons; Marc Lavallee, Editor at The New York Times; Ranjan Joy, Founder of The Edge Group; and Mor Norman, Associate Professor at Cornell Tech.

Team: Kelly Chang, Pratik Jain, Yu-Hsuan Lin

My responsibilities: Creative Direction, Concept, Game Design, Game Writing

Tools Used: Pen & Paper, Unity, Adobe Photoshop


Team: Kelly Chang, Pratik Jain, Mayukh Goswami

My responsibilities: Creative Direction, Concept, Game Design, Game Writing

Tools Used: Pen & Paper, Adobe Photoshop