Little Einstein


Uptack (WIP)


Get Scored

DJS Racing

Metal Alloys India

Hi! 👋🏼

My name is Pratik Jain and I am a Product Designer. I am currently pursuing a Masters Degree in Integrated Digital Media at New York University. I have been an independent designer for over the last two years and I do user interface design, web & mobile UX, brand identity, user research and UX critiques. Bobo

I do freelance work in my spare time and I am always looking for collaborators for interesting side projects to work on. Feel free to contact me for a project.

Uptack 🔍

~ Work In Progress ~


The landing page of the website


Discovery on a lot of social platforms is broken or ineffective. People starting out on these platforms leave or stop using them after a short time because they are unable to discover people and content to their liking.


I am currently building Uptack, as a side project, to solve this problem. Our aim is to make social platforms more customised, for you to have an enriching experience suited to your needs and interests. We bring to you a feed of people to follow, curated by CLUEY, our algorithm.


My role is that of creator, UI & UX design, illustration & brand identity for this project.

Uptack Logo


The wordmark

The wordmark

The team page of the website

DJS Racing 🏁

Website: Currenty in redevelopment.

Picture of the 105 racecar teams from 23 countries.

Screenshot of the homepage of the website

Participated amongst 115 international teams in Formula Student Germany 2014, a student design competition to build a race car for the non professional weekend autocross racer. I was in charge of raising the funds for the project, project management, responsive website of the team and for procuring all the required parts and components.

Process followed to build the prototype

The racecar during the Endurance Test, 2014

Metal Alloys India 🔧


From Procurement to Marketing - Metal Alloys (India) is a trading and distribution company of metal commodities, offering customised financial and logistical solutions to the Steel, Aluminium, Metal Foundries and Chemical Industries. Established in 1992, they are one of the largest importers and suppliers of Base Metals, Minor Metals, Ferro Alloys and alloying elements in India.

I was responsible for the design, information architecture and microinteractions of the responsive website.

Screenshots from the website

Fraga ♀︎♂︎

For my grad class, Ideation and Prototyping, I took part in the Open IDEO challenge with a team of five. The challenge was a project for United Nations Population Fund (UNFPA).

Problem Statement:

How might we radically improve access to, and quality of, sexual and reproductive health education and services for young people?


Fraga is a platform that 14 to 24 year olds can use to chat with experienced specialists and learn through holistic educational material on their own time. We came up with Fraga (which means “question” in Swedish) because people were not getting the answers they needed. This was based on two main insights: Firstly, information is lacking. Young people either trust online information, which is often unreliable, or distrust the information and ended their search with none of their questions answered. An investigation on 177 sexual health websites revealed that 46% of those addressing contraception and 35% of those addressing abortion contained inaccurate information. And secondly, young people often feel too embarrassed to ask intimate questions to older people. Young people have a great need for accurate and relevant health information, especially as they have to cope with their developing bodies and social situations that often stem from that.


Together, we did a lot of user research and testing that led to the final iterations. Since I was the sole designer on the team, I was responsible for the logo, the wordmark and designing the screens of the app end to end.

Little Einstein 🛒

The Problem:

Little Einstein is a new online retailer of curated and innovative learning kits for kids. It was formerly a beloved shop in Park Slope Brooklyn that sold all types of DIY kits (both analog and digital), but the storefront was too expensive and the shop closed. The owner wants to convert the store to online only and the owner (Alberta) now wants to focus her inventory on technology and electronics products geared towards kids ages 4 to 15. The primary goal for Little Einstein is to become the #1 resource for parents that want to incorporate hands on STEAM (Science, Technology, Engineering, Math, Art + Design) education into their child’s everyday learning experience. The brand of Little Einstein celebrates learning while allowing kids to experiment and play with technology. The new online store will reflect the STEAM focused Philosophy of Littler Einstein by featuring new, innovative products, while at the same time maintaining a playful and creative vibe that was found in the store. The new website should inspire parents to spend money and feel like they made a good investment on a toy that will give the gift of learning.

Research & Brainstorming

Immediately after visiting the toy stores, we began discussing our experiences and ideas. During this session, we just threw keywords into the wind and wrote those on the board. This was a no-hold session.
We had a few important observations:

1) Disguised Educational Toys
2) Play Area & Library for Workshops
3) Parents weren’t sure about what to buy
4) No electronics in Field of View
5) Sustainable Materials

Card Sorting

The card sorting task was a somewhat arduous process. There was much time spent discussing the categories that the toys should be sorted into. In the end, we decided to sort the toys into Age and STEAM categories. The idea behind this was that we could curate the age categories we thought were appropriate for the toys. As far as STEAM sorting, the categories that we chose for the products were a mix between our decisions and the category that was listed in the toy description. After determining the categories for the card sorting, we did the actual sorting both in Excel and with Post-Its.


Paper Prototype

After thinking about the features that we wanted to keep on the site and consulting with some potential users, the first paper prototype was created. After making the prototype, each member of the group set out to test it with a variety of users. Through user testing, we found that there were features that were missing - like a registration button for workshops. Some features were unnecessary - like viewing the toy in AR. Some features simply needed a tweak - like a better product layout page.

User Testing Round I

Low Fidelity Prototype

Interactive Prototype

User Testing Round II

Team Members: Karan Sancheti, Naz Karnasevych, Folajimi Onadeko

User Experience Design Professor: Dana Karwas

Get Scored 🎼

The Problem:

Today, thousands of independent and DIY musicians are in dire need of additional revenue streams, and selling their sheet music and sheet music skills opens up another potential revenue stream. However, going through the traditional publishing route is not always a great option. Artists tend to lose control of their works and receive merely 10% of overall sales, and if you are a small-time artist, signing a publishing deal isn’t even an option for you. In additional, while there are thousands of online sheet music retailers, none embrace a direct-to-fan model, making it extremely difficult for an artist to actually profit off of sheet music sales. Lastly, if a piece of music is currently available, there is no way to request for it.


Get Scored is the solution to these problem because it offers a platform and tools for musicians to create and distribute their art on a level playing field, thus benefiting just as many famous musicians as the ones that will be soon: Write a song, upload it to Get Scored, and start selling to the world—no expensive publishing deal or distribution plan needed. Founded in 2017 by Asia Natasha Smulders, Get Scored is a community-based online platform for selling and requesting sheet music.


I am the lead designer of this project and I am responsible for branding (logo and wordmark), strategy, user research and product design.

Landing Page Mockup

The Artist Store Page UI

A mockup of the Dashboard

WalkEasy 🚶‍♂️

About the User:

Folajimi Onadeko is a grad student at New York University. He goes to the NYU Tandon School of Engineering in Brooklyn and walks to school everyday. He likes walking and that’s his primary means of moving in and around Brooklyn in his daily life. He also likes to listen to music while walking.

The Problem:

Folajimi lives on Atlantic Ave in Brooklyn, NY and walks to school every day. He also walks to get his groceries, to grab a slice of pizza sometimes and to the gym multiple times in the week. He often goes for shopping on foot too.

Often times, his journeys on foot are unpleasant ones. He faces numerous problems while walking on the streets of New York City. He often faces long traffic lights which make him late for class by a some minutes. There is often construction on sidewalks, with no alternative paths, which makes him feel a little unsafe while walking on the streets.
He is also faced with trash and filth along the path which makes his walks unpleasant. The sidewalk is also often reeking of unpleasant smells. During winters, he has to walk on pavements with accumulated snow. These problems make it difficult for him to do his daily activities efficiently.


WalkEasy is a mobile app for people who walk a lot. It has a simple user interface that gives you the most pleasant and comfortable route to your destination. It uses Artificial Intelligence, NYC traffic feed and satellite monitoring to show you the best possible path for walking. Users can also select their preferences during their walk.

First Prototype:

Iterated Prototype:

After conducting a User Test with the user, I incorporated the feedback and insights and created another iteration. The order of preferences revised according to the priority
the user. The user felt like a social Feed would help him walk more and stay motivated, so that was added. Some new options to Preferences were added. The ability to use previous routes was added. Easy to use back buttons added since the user was confused on the Preferences Screen. Since the user wanted to listen to music while walking, a Headphone Mode added with Haptic Feedback for Directions

Interactive Prototype:

Link to the prototype

Craft 🎨

Team Members: Cherisha Agarwal, Shimin Gu, Joanna Yen, Raksha Ravimohan, Srishti Kush

User Experience Design Professor: Dana Karwas